NewSmiles Dental

Brand Design

I worked with NewSmiles in 2021 to develop a new brand identity. The company works with independent dental practices to advertise their aesthetic services such as Invisalign aligners and dental implants.

NewSmiles Dental

Brand Design

I worked with NewSmiles in 2021 to develop a new brand identity. The company works with independent dental practices to advertise their aesthetic services such as Invisalign aligners and dental implants.

NewSmiles Dental

Brand Design

I worked with NewSmiles in 2021 to develop a new brand identity. The company works with independent dental practices to advertise their aesthetic services such as Invisalign aligners and dental implants.

Concept

The name NewSmiles focusses on the positive outcomes of the services and the ultimate goal of those who are in need of it which is to gain a little more confidence. So it was important to use this element as the main concept behind all graphical elements of the brand.


As larger brands such as Smile Direct club are becoming more popular its tougher for smaller practices to advertise their services in a way that is competitive. NewSmiles needed to have the look and feel of a large brand to be able to showcase the services on a level that can go toe-to-toe with the big boys.


Solution

"The First Step - To a NewSmile" is the brand tagline and is accompanied by a semi-circle "Smile" that represents the first step in question. The whole process of changing your smile is a journey so a system that enables you to visualise POINT A to POINT B whilst aesthetically resembling a smile is a fun an friendly way to showcase information.


Below are a few examples of the graphical approach in action.