Art Direction

Overview

Before starting as a freelance designer I worked at leading UK online sports retailer Pro Direct Soccer. During my time there I was responsible for developing campaign ideas for some selected boot and jersey releases from brands such as Nike, adidas, PUMA, New Balance, Umbro amongst others.

Art Direction

Overview

Before starting as a freelance designer I worked at leading UK online sports retailer Pro Direct Soccer. During my time there I was responsible for developing campaign ideas for some selected boot and jersey releases from brands such as Nike, adidas, PUMA, New Balance, Umbro amongst others.

Art Direction

Overview

Before starting as a freelance designer I worked at leading UK online sports retailer Pro Direct Soccer. During my time there I was responsible for developing campaign ideas for some selected boot and jersey releases from brands such as Nike, adidas, PUMA, New Balance, Umbro amongst others.

Process

Working closely with photographers and videographers I've created campaign ideas for a multitude of product launches. Once handed a specific product to create a campaign for I would develop a pitch to show the creative director for sign-off. Then when that was approved I would show the concept to the photographers and help set up the studio space and work with them to get the required shots. After that I would retouch the images myself and get to work creating the artwork. Then after one final pitch to the creative director I would mould the artwork to fit the various billboards and tabs on the company website and mark as ready to go.

Examples

Below are a few examples of campaign artwork created for Pro Direct Sport.